IndustryMasters 'Rescue Detroit'

Simulation Run Time
The simulation will run for 8 Business Quarters (2 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 40 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Strategy, Product Lifecycle.

Your Starting Position
The initial share capital is 800M$ and your available investment budget is 360M$. Your company has already invested into 4 product lines: Compact Cars, Hybrid Cars, SUVs and Luxury Cars. You are competing against 1 virtual competitors: BigOne Inc.

Automotive

Compact Cars

Initial Investment: 307M$
Capacity: 987 / Month
Product Life Cycle: 23 months

Sales Price: 24,975$
Revenue: 24.65M$ / Month
Staff: 511

Hybrid Cars

Initial Investment: 257M$
Capacity: 638 / Month
Product Life Cycle: 23 months

Sales Price: 32,400$
Revenue: 20.67M$ / Month
Staff: 429

Luxury Cars

Initial Investment: 406M$
Capacity: 390 / Month
Product Life Cycle: 23 months

Sales Price: 83,700$
Revenue: 32.64M$ / Month
Staff: 677

Small Cars

Initial Investment: 208M$
Capacity: 824 / Month
Product Life Cycle: 23 months

Sales Price: 20,250$
Revenue: 16.69M$ / Month
Staff: 346

SUVs

Initial Investment: 505M$
Capacity: 858 / Month
Product Life Cycle: 23 months

Sales Price: 47,250$
Revenue: 40.54M$ / Month
Staff: 841